Omer Salomon
Omer Salomon
Site audit consultant · boutique studios + small law firms
Independent site audit

Find what’s quietly costing your site customers.

Independent technical audits for boutique fitness studios and small U.S. law firms. Every finding is measured, not guessed — sourced from the same testing standards Google uses to rank pages.

Portrait of Omer Salomon
How it works

Three steps. No call required.

01

You receive a free preview audit

A 3-page PDF lands in your inbox. Two findings revealed in full, the critical one locked, and a count of the rest. No call, no demo, no pitch deck.

02

You unlock the full report for $497

Every finding, severity-ranked, with a platform-specific implementation guide. A 15-minute video walkthrough of the report. Delivered within 48 hours of payment. Free re-audit 90 days after you ship the fixes.

03

You implement at your pace

Each fix carries a time estimate. Tackle quick wins yourself, hand the rest to your developer. No retainers, no project management, no upsells.

What we find

A few examples from recent audits.

Findings vary site to site, but these are typical of what surfaces in the first pass. Each ranked by severity, with a time estimate for the fix.

Critical 1h fix
404
on the booking link

Booking link returns 404 on mobile

The “Book a class” nav points to a Mindbody URL that’s been moved. Visitors hit a dead end, no notification reaches the owner. Days or weeks of lost trials.

High 2h fix
5.9s
page load on mobile

Visitors leave before the page renders

Usually a single unoptimized hero image (1-2 MB JPG). Google rates anything over 2.5 s as poor — and most visitors are gone before the page finishes loading.

Medium 1h fix
0
structured-data blocks

Invisible in “near me” Google searches

Missing LocalBusiness schema. Google can’t classify the business correctly, so the studio or firm doesn’t appear in the local-pack map. A single JSON-LD block fixes it.

Medium 4h fix
0
team or attorney bios

Comparison-shoppers can’t see who’s behind the business

Prospects compare studios by who’s teaching, firms by who’s representing them. No homepage path to a team page loses you to whoever made it obvious.

These are common patterns — your specific findings come from a measured pass on your live site. Email me to request a free preview audit.

Engagement options

Three ways to work together.

Everything I deliver is a document. Implementation is your responsibility — DIY, your developer, or an external partner. No retainers, no project management, no upsells.

Custom Audit Engagement
Let’s discuss
scoped per project
  • Pre-launch readiness reviews
  • Multi-site or portfolio audits (when scope justifies it)
  • Vendor-selection guidance documents
  • AI workflow + LLM integration audits (regulated-industry focus)
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Methodology

Every finding is measured against industry standards.

Audits cover six dimensions that disproportionately affect revenue for businesses your size. No guesses, no aesthetics — only measured data from your live site.

Speed & loading experience

How fast your site loads on mobile, measured against the thresholds Google uses to rank pages. Slow sites lose visitors before they ever decide.

Mobile experience

Layout, tap-target sizes, and rendering tested on a real mobile phone — where 70%+ of your small-business traffic actually arrives.

Accessibility & ADA compliance

Tested against WCAG 2.1 AA, the same standard cited in U.S. accessibility lawsuits against small businesses.

Security & visitor trust

Whether your site uses HTTPS, the right browser protections, and the technical signals that affect both Google ranking and visitor trust at first click.

Local search & Google visibility

How well your business shows up in “near me” searches, and whether Google can read your business details correctly to surface you in the local pack.

Conversion paths & UX friction

The specific click-paths in your business — booking flows, intake forms, contact CTAs — that turn visitors into paying customers. Includes measurable UX signals (primary-CTA contrast, mobile thumb-zone placement, form-friction, trust-signal inventory) that Lighthouse alone won’t surface.

About

Who’s behind the audit.

Independent site-audit consultant for boutique fitness studios and small U.S. law firms. I run audits as a side practice — one consultant, no agency overhead, no retainers, no upsells.

Currently a senior AI automation engineer at an enterprise healthcare-technology company, leading GenAI developer tooling and LLM workflow programs in a regulated environment. Prior roles include full-stack engineering lead at Agwa (agricultural IoT), squad manager at Augury (industrial AI), senior full-stack developer at Klear (consumer marketing tech), and VLSI hardware engineer at Intel for the first chapter of my career.

This audit engine reflects the same principles I apply to internal AI workflows in regulated industries: AI augments measurement, code enforces validation, and guardrails prevent unreliable claims. Every audit you receive is the output of a system designed to be reliable when no one is looking — not a manual write-up.

The audit is the deliverable. Implementation is yours.

Get in touch

Ready to see what your site is leaving on the table?

Email me. Async-only — no calls, no demos, no sales process. A free preview audit lands in your inbox within 24 hours.